Berto Herrera

Joined Metalabel 11/21/2024

Berto Herrera, a former U.S. military member based in Germany, explores identity, power, and technology. Since 2006, his work challenges cultural biases. After a decade as Adidas' art director, Herrera returned to fine art with What Is Home?, critiquing techno-feudalism and surveillance, urging viewers to question systems of control.

squad
Metalabel Squad
Anonymous Creative Futures Report

Collector #374

Where are we now as creative people? Where are we going? What do we vision for the future? 75 creative people anonymously share the dreams, concerns, and joys grounding their creative thinking for the year ahead.